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Metrics and campaign evidence
How to read these figures
Source basis: metrics are transcribed from the labelled “Metrics And Results” block on the original Vibra page. The page does not state campaign dates, the DR provider, placement inclusion rules or how Average DR was calculated. No campaign timeframe is claimed here.
| Metric | Source result |
|---|---|
| Campaigns | 01 |
| Placements | 72 |
| Average DR | 72 |
| Highest DR | 92 |
| Increase in DR | 0-25 |
Niche: Travel Website type: Content site
01
The challenge
The client wanted an agency they could trust to represent their brand in the media, with a clear focus on results. Search traffic was central to growth, while broader consumer awareness remained an important second objective.
02
The strategy
For this campaign we compiled tips and tricks from our client’s travel expert founder to share with journalists. These tips landed six DR80+ placements.
03
The results
A digital PR campaign delivered 72 placements with an average DR of 72.
