Evidence before claims
Observe what is visible, distinguish mentions from citations and avoid pretending dynamic AI outputs are fixed.
About Vibra Media
A growth partner for visibility across search and LLMs.
Vibra connects AEO, Digital PR, editorial authority, community visibility, links and content around one goal: helping brands become easier to find, understand and trust.
How it started
From one hard-won link to a word-of-mouth agency.
Founder Richard Edwards was looking for a safer way to build links to his own websites. He was tired of seeing guest-post vendors recycle the same sites into devalued link farms.
That search led him to PR. Early campaigns fell flat, but learning what journalists wanted changed the approach. After the first major editorial link, a friend asked Richard to run a campaign; referrals followed, and Vibra grew as a deliberately boutique Digital PR and link-building company.
That original belief remains: authority should be relevant, editorially credible and useful to the people who encounter it.
Richard Edwards Founder & CEO
How Vibra evolved
Search changed. The authority problem became broader.
As buyers began using AI answers alongside traditional search, we observed a recurring pattern: brands need clear owned information and credible third-party evidence to be understood across both. That observation shaped a wider service, not a claim that any single signal guarantees an answer or result.
- 01
Digital PR & links
Vibra began by earning editorial coverage and building safer links through relevance and journalist relationships.
- 02
Search meets AI discovery
Buyer journeys expanded into ChatGPT, Gemini, Claude, Perplexity and AI Overviews, making brand understanding and source evidence more visible concerns.
- 03
An integrated growth partner
Today we connect AEO measurement, authority, community, Digital PR, links and content around the gaps evidence reveals.
What we believe
Small team. High standards. Human judgement.
Earn authority
Pursue relevant editorial and community context rather than recycled lists or manufactured volume.
Connect the work
Use content, links, PR and AEO as complementary tools, chosen for the goal rather than sold in isolation.
Meet the team
The people behind the work.
Strategy, outreach, operations and editorial craft, handled by a real specialist team.
Richard Edwards
CEO
Pooja Badnaware
Digital PR Executive
Steph Macshannon
Head of Operations
Dragana Glisic
Admin
Jason Law
Editor
Natalija Pancic
Outreach Specialist
Credible proof
Review the work, not just the promise.
Our published case studies document campaign outcomes across travel, SaaS and specialist markets. Results vary, and no past campaign guarantees a future one.
ForbesNew York PostThe SunYahoo
Build the right visibility mix
Let’s find the route that fits your business.
Bring your website and goals. We’ll bring an evidence-led view across search, LLMs and authority.