Specialist prospecting
Research prioritises publications with a credible relationship to betting, gaming or adjacent topics.
Specialist link building
iGaming backlinks with editorial authority.
A market-aware route through jurisdiction checks, responsible content and relevant editorial placement.
- 01Market checkREVIEW
- 02Responsible contentREVIEW
- 03Publisher matchREVIEW
- 04Live reportREPORT
What you get
Editorial link building built for a crowded, highly competitive vertical.
A focused, human-led service shaped around fit, editorial quality and transparent delivery.
Natural context
Placements are shaped around the host content, target page and a defensible editorial reason to link.
Campaign visibility
Progress and delivered links are reported clearly, without invented performance guarantees.
Campaign standard
Digital PR specialists help iGaming brands pursue major-news coverage and backlinks in a competitive search market.
- Specialist iGaming research
- Real journalists, not AI
- High-authority publication outreach
- Clear campaign reporting
Published campaign snapshots
Case studies
Recent campaign figures shared on the original Vibra service page.
How Casino Backlinks Work?
Ideation
Building the roadmap
- Thorough research is conducted, employing a variety of methods.
- We keep a keen eye on current trends in the casino industry.
Content Creation
Content is created
- Our expert writers craft compelling stories from iGaming data that captivate journalists’ attention. No AI, just real writers.
- We go beyond standard press releases, using creative angles and multiple outreach strategies to spark genuine media interest.
- By running several tailored campaigns simultaneously, we maximize exposure and deliver faster, high-impact results for your iGaming brand.
Strategic Outreach
It’s all about connecting
- We leverage strong relationships with real journalists who cover the casino space.
- Cultivating new connections tailored to each campaign to ensure relevant coverage.
- Our priority is securing placements that boost your domain authority, strengthen your brand’s reputation, and drive real SEO impact in the competitive iGaming market.
Deliver Results
Delivery & Performance
- From day one, we keep your iGaming team fully in the loop. Once campaigns go live, you'll receive detailed update emails every Friday, plus access to a real-time reporting dashboard so you can track your backlinks as they land.
- Each campaign’s performance is carefully monitored, with reporting sheets updated regularly.
- If any campaign underperforms, we quickly launch fresh outreach to ensure your link goals are hit without delay.
Published pricing
iGaming Link Building
Choose a one-off campaign or compare the published monthly subscription packages.
One-off campaign
Most popular
5 Links
$4,999.99 one-off
- Secure prominent placements with high Domain Rating (DR) in major global news publications
- Minimum of 5 links DR40.
- Unlimited campaigns until the 5 link minimum is hit
10 Links
$9,999.99 one-off
- Secure prominent placements with high Domain Rating (DR) in major global news publications.
- Minimum of 10 links DR40.
- Unlimited campaigns until the 10 link minimum is hit
- Dedicated account manager
20 links
$19,999.99 one-off
- Secure prominent placements with high Domain Rating (DR) in major global news publications.
- Minimum of 20 links DR40.
- Unlimited campaigns until the 20 link minimum is hit
- Dedicated account manager
Monthly subscription
Most popular
5 Links
$3,999.99 per month · 3-month minimum · $11,999.97 minimum commitment
- Secure prominent placements with high Domain Rating (DR) in major global news publications
- Minimum of 5 links DR40.
- Unlimited campaigns until the 5 link minimum is hit
10 Links
$7,999.99 per month · 3-month minimum · $23,999.97 minimum commitment
- Secure prominent placements with high Domain Rating (DR) in major global news publications.
- Minimum of 10 links DR40.
- Unlimited campaigns until the 10 link minimum is hit
- Dedicated account manager
20 links
$15,999.99 per month · 3-month minimum · $47,999.97 minimum commitment
- Secure prominent placements with high Domain Rating (DR) in major global news publications.
- Minimum of 20 links DR40.
- Unlimited campaigns until the 20 link minimum is hit
- Dedicated account manager
White Label Solution:
- We offer the highest DR links you can secure naturally that your customers will love
- We can be flexible how we work together
- We do all the hard work so you don’t have too
- Satisfaction guaranteed
Everything else
Frequently asked questions
Clear answers about delivery, placements and campaign expectations.
What Is The Turnaround Time For My Casino Campaign?
Turnaround time is around 8-12 weeks from the point of approval of your casino campaign ideas.
What Do You Count Towards The Link Target?
We count links above DR30, however please note that our average DR is much higher. Unlinked mentions and links below DR30 are free of charge.
Do You Count Syndicated Links?
No, we do not include syndicated links, setting us apart from other digital PR firms.
Do I Need To Post Content On My iGaming Website To Help You?
No, we send the press releases via email with the link credit request for the homepage or relevant inner page of your website.
How is Digital PR Different From Haro?
Digital PR = interesting campaigns based on tips or data that journalists use as a base to create articles from
HARO = journalists asking for quotes in existing articles they are writing
Do all the links have a Domain Rating (DR) of 90 or higher?
While we can’t guarantee journalists will utilise inner page links, we’re happy to include them in the releases.
Why aren't all links Do Follow?
As we collaborate with real journalists, we cannot guarantee this. We, however, always request they are do follow; but we can’t offer any exact number as it’s out of our hands.
Some placements are not linked - can I request they are linked?
We reach out to all placements that have not been linked in order to request that the journalists change the mention to a link. They don’t always accept, but we have a strong interest in them changing it so rest assured that we are on the case. We do this for all DR30+ and non-syndicated placements.
What sort of websites can I expect to get links on?
We target top-tier media outlets with our outreach, think national and international media. You may also land links on other websites who use these top-tier publications as sources. Recent campaigns have landed links from Forbes, MSN, Yahoo, CBS, New York Post, Digital Journal, NBC, Fox and many more.
What happens if one of my gambling campaigns doesn't hit my link target?
We carry out unlimited campaigns until we hit your link target; this is free of charge.
What sets PR gambling backlinks apart from regular backlinks?
PR backlinks originate from reputable websites and media channels via digital PR initiatives, while standard backlinks are established through guest posts, directories, or alternative SEO techniques. PR backlinks carry greater significance in search engine algorithms, influencing website authority and rankings.
What sort of campaigns will you run? Can I request what you write about?
In order to achieve fantastic links for you, we need to send content that journalists will love to publish. We research what journalists in iGaming category like to publish and create something they are likely to be interested in. In the case that your topic is overly niche, not covered in mainstream news or grey/controversial, then we will pick related topics that will achieve coverage.
What's the difference between Digital PR and Traditional PR?
Digital PR enhances online brand visibility through strategic online campaigns, contrasting with traditional PR that centers on offline channels. The primary goals of Digital PR include generating high-quality backlinks, enhancing rankings, and boosting organic website traffic.
Next step
Choose the right package for your campaign.
Review the options, then continue with the package that matches your scope.