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Metrics and campaign evidence
How to read these figures
Source basis: metrics are transcribed from the labelled “Metrics And Results” block on the original Vibra page. The page does not state campaign dates, the DR provider, placement inclusion rules or how Average DR was calculated. No campaign timeframe is claimed here.
| Metric | Source result |
|---|---|
| Campaigns | 01 |
| Placements | 74 |
| Average DR | 69 |
| Highest DR | 94 |
| Increase in DR | 0-25 |
Niche: Renewable energy Website type: Lead generation
01
The challenge
The client wanted an agency they could trust to represent their brand in the media, with a clear focus on results. Search traffic was central to growth, while broader consumer awareness remained an important second objective.
02
The strategy
Lowering the thermostat can help households save and support better sleep. The campaign used the widely cited 18°C sleep temperature to create a timely energy-bill story.
03
The results
One campaign secured 74 placements with an average DR of 69.
