TRAVEL INDUSTRY DIGITAL PR LINK BUILDING CASE STUDY
Niche: Travel / Website Type: Content Site
What the client had to say
They were drawn to us by the payment model which works based on results (links placed) rather than paying per campaign. This gave them the peace of mind that we would achieve their desired results.
What the client wanted
This client had ambitious link targets driven by a desire to grow traffic aggressively. They tasked us with achieving links in the national press.
This customer also had a second time objective which was to increase their brand presence so all mentions in the press serve as a brand building exercise for them.
Link Highlights
How we achieved the results
This client wanted results fast so we combined a mix of campaigns:
Expert commentary: one of the client’s objectives was to increase their brand presence so expert commentary campaigns were a must
Data campaigns:while the expert commentary campaigns were in motion, the team worked on collecting data for larger data-orientated releases
METRICS AND RESULTS
Examples of the digital PR campaigns we ran for this travel client
Campaign: Expert tips to sleep on a plane
Explanation: For this campaign we compiled some tips and tricks from our client’s travel expert founder to share with journalists. These tips went down a treat, landing 6 DR80+ placements.
Campaign: Europe’s top 10 sunniest holiday destinations
Explanation: For this campaign we compiled some tips and tricks from our client’s travel expert founder to share with journalists. These tips went down a treat, landing 6 DR80+ placements.
Why the client chose us
They were drawn to us by the payment model which works based on results (links placed) rather than paying per campaign. This gave them the peace of mind that we would achieve their desired results.