Sleep And Mattress Digital PR Link Building Case Study
Niche: Sleep and Sleep Products / Website Type: Affiliate Content
Metrics And Results
01
Campaigns
116
Placements
47
Average Dr
92
Highest DR
0-25
INCREASE IN DR
Link Highlights
How we achieved the results
This client is in the artificial intelligence sector, one that is currently trending. With this in mind, the team set to work researching how AI was changing the world. They uncovered lots of interesting trend data around AI adoption in different industries and with interesting use cases. This allowed us to target different journalist categories with unique stories on how AI was changing their sector. By targeting different categories of journalists, we opened up the possibility of where the client could achieve placements whilst still remaining relevant to their core topic.
Ready to take your business to the next level?
Clifford R Moodley
SEO Growth Manager
Examples of the digital PR campaigns we ran for this energy client
Campaign: Expert tips to sleep on a plane
Explanation: For this campaign we compiled some tips and tricks from our client’s travel expert founder to share with journalists. These tips went down a treat, landing 6 DR80+ placements.
Why Clients choose Us
The client wanted an agency who they could trust to represent their brand in the media, and one that would be focused on results.
What the client wanted
This client is in a highly competitive space and sees search traffic as a critical part of their business growth plans. However their strategy is two-fold, they also want to grow their brand within the UK consumer market and, quite rightly, believe that digital PR can achieve those objectives. Two in one!
How we achieved the results
This client’s direct sub-niche within renewable energy isn’t very well covered in the press so targeting it directly wouldn’t have driven results. That meant that we had to think outside and target related topics that journalists love talking about such as energy bills and Electric Vehicles.
