SLEEP AND MATTRESS DIGITAL PR LINK BUILDING CASE STUDY
Niche: Sleep and Sleep Products / Website Type: Affiliate Content
What the client wanted
This client was transitioning away from a backlink building strategy that relied on guest posting, to one that is focused around quality links earned through digital PR. They wanted to target only high-end publications in their local market.
Link Highlights
How we achieved the results
A campaign for this client went viral, landing 90+ links from a single press release. This also explains the lower average DR than our normal campaigns as it was widely picked up in regional press and blogs. There were still over 31 placements in DR60+ news publications.
The campaigns were interesting sleep tips that were curated by the expert spokesperson of the company.
METRICS AND RESULTS
Examples of the digital PR campaigns we ran for this sleep client
Campaign: 5 nightmare inducing foods to avoid before bed
Explanation: Our researchers found an interesting scientific study that found certain foods are likely to lead to nightmares. We interpreted the data, weaving in an interesting story and adding some expert commentary to create something that journalists could easily use.
Why the client chose us
Our performance-based digital PR offer gave the client the confidence they needed to to give our service a try.