RENEWABLE ENERGY DIGITAL PR LINK BUILDING CASE STUDY
Niche: Renewable Energy / Website Type: Lead Generation
What the client wanted
This client is in a highly competitive space and sees search traffic as a critical part of their business growth plans. However their strategy is two-fold, they also want to grow their brand within the UK consumer market and, quite rightly, believe that digital PR can achieve those objectives. Two in one!
Link Highlights
How we achieved the results
This client’s direct sub-niche within renewable energy isn’t very well covered in the press so targeting it directly wouldn’t have driven results. That meant that we had to think outside and target related topics that journalists love talking about such as energy bills and Electric Vehicles.
After several months of regular releases this client regularly has their data and spokesperson mentioned as a trusted source in articles without specific press releases being sent. Their CEO is mentioned alongside industry titans such as Martin Lewis from Money Saving Expert. This is a testament to the power of Digital PR as both a backlink and brand building strategy.
METRICS AND RESULTS
Examples of the digital PR campaigns we ran for this energy client
Campaign: Slash Your Energy Bills: The Magic of 18°C Sleep Temperature
Explanation: Lowering the thermostat can help your wallet and leave you sleeping soundly. It is widely quoted by scientists and sleep experts that the ideal temperature to foster a good night’s sleep is 18°C. By adopting this temperature to sleep, our analysts found that it can also save £300 a year for the average household’s energy bills.
Why the client chose us
The client wanted an agency who they could trust to represent their brand in the media, and one that would be focused on results.