The Ultimate Guide To Securing Press Coverage For Your Company
Introduction
If you can get the press to talk positively about your company, it’ll provide excellent publicity and encourage sales. One way to achieve this is through conducting Digital PR campaigns. In this article, we’ll discuss what they are, and how they can benefit your business.
Digital PR – The Basics
Digital PR companies help businesses raise brand awareness so they can stand out in saturated markets. Their activities include:
- Content creation (including online press releases)
- Social media engagement
- SEO
- Influencer partnerships
- Keeping up with new trends and legislation
Digital PR companies can help you get content published on reputable news websites with high DRs (Domain Ratings). When backlinks are included, they can drive significant traffic to your company website. This is because it signals to search engines (e.g. Google and Bing) that your content is valuable and relevant to readers. In turn, your website will appear higher on search engine results pages (SERPs) whenever people look for the products or services you provide.
Digital PR – The Benefits
Digital PR can enhance your brand’s reputation and authority. Also, you may be viewed as an expert and thought leader, resulting in speaking opportunities, enhanced networking, and more. Your company may have recently received negative publicity. In this scenario, digital PR can be a great way to counter it – discussing its strengths and achievements, and how you propose to improve it.
If you acquire quality backlinks with high domain ratings, you could outperform your rivals and secure a leading edge. Your SEO activities would produce quicker results, and your website ranking would be less vulnerable to changes in search engine algorithms.
Create A Digital PR Strategy
Here are some key points:
- Study your target audience in terms of demographics, interests, and online behaviors. Also, discover which digital platforms and publications they’re using.
- Craft relevant content and stay informed about the latest developments in your industry.
- Build relationships with journalists through social media and by providing high-quality content.
- Use Google and paid technology to find journalists who write about your area of specialization.
Understand Journalists
If you know what life’s like for reporters, you’ll have a head start. They’re always battling with deadlines, and in search of ready-to-publish articles. If you can provide timely material that’s compelling and engaging, they’ll be interested in using it. Make sure it’s formatted correctly and complies with the online publications’ submission guidelines.
Create Newsworthy Content
Craft informative stories with fresh insights backed up by recent and reliable data. Statistical websites and government websites are just some of the sources you can refer to. Don’t forget to inspire emotion, as people will be more likely to read and share such material. Google can help you discover trending subjects and hot topics.
You can include several types of multimedia with your press releases as they can help bring your articles to life. Never directly address your own services or products. Instead, talk about subjects related to them. You’ll need to consider many factors in terms of timing. These can maximize your chances of having your articles published.
Possible Campaigns
There are several ways to package your press releases. If you fully understand the options, you can choose the most suitable ones. Here are just some of the major examples:
- Map Campaigns
- Name Campaigns
- Expert Commentary
- Data Commentary
- ‘You Can Buy Now’ Campaigns
Pitch Your Articles
You can send your press releases using a wire service or by doing it yourself (using your email contacts, website, and social media channels). Personalize your emails so they’re tailored to the journalist and the publications they write for. Make sure the headline is attention-stealing, and explain how it ties in with their previous articles.
At the end of the email, provide your full name, company details, and contact information. This way, they can communicate if they have any further questions. Send your email and then wait two days. If no response has been received, politely follow this up.
Monitor Your Results
You can use Google to see whether your article has been published online. However, it’s more effective if you also use a combination of backlink tools and media monitoring platforms. If the article is published without a backlink to your website being included, politely ask for this to be inserted.
Conclusion
As you can see, digital PR is a highly effective way to gain free press mentions of your company online. This can raise your website’s visibility and increase organic traffic. It can also generate custom and repeat custom for many years to come.
About Us
Vibra Media is a fast-growing agency that works closely with journalists. In turn, we earn our customers high-quality links with an average domain rating of 71. These feature in major global news publications such as the Huffington Post, Forbes, Yahoo, The Sun, and others. Being highly respected websites, they earn Google’s trust and make your backlinks immune to penalties.
Your Two Options
Firstly, you can plug us into your existing company. We can provide quality content that’s white-labeled to look like you’re doing the work.
Secondly, you can sell a new and in-demand service without the hassle of fulfillment. We can create a new brand and website for you, and oversee everything.
Your Next Step
We offer a healthy margin with our special agency pricing, so let us know if you wish to proceed. Once you’ve signed an NDA (Non-Disclosure Agreement) we can set everything up for you.