AI / Tech Digital PR Link Building Case Study
Niche: AI and Tech / Website Type: Directory
Why the client chose us
The client wanted to try a savvy way to build early trust in their website. Knowing that EEAT is mainly link-based, they contacted us to run some campaigns. They decided to use our service after seeing the results we were achieving for other clients.
What the client wanted
The client launched a new website and wanted to establish trust to accelerate website growth and minimize the sandbox period. As google says EAT is link-based, digital PR is an effective strategy for establishing trust. Afterall, there aren’t any links more trust-worthy than those from the biggest news websites in the world.
What the client had to say
They were drawn to us by the payment model which works based on results (links placed) rather than paying per campaign. This gave them the peace of mind that we would achieve their desired results.
Link Highlights
How we achieved the results
This client is in the artificial intelligence sector, one that is currently trending. With this in mind, the team set to work researching how AI was changing the world. They uncovered lots of interesting trend data around AI adoption in different industries and with interesting use cases. This allowed us to target different journalist categories with unique stories on how AI was changing their sector. By targeting different categories of journalists, we opened up the possibility of where the client could achieve placements whilst still remaining relevant to their core topic.
METRICS AND RESULTS
Examples of the digital PR campaigns we ran for this AI technology client
Campaign: People Are Turning To AI For Love
Explanation: We discovered that there is a trend for people using AI chatbots as romantic partners. The article was heavily backed up with interesting data that was discovered using Google Trends and Ahrefs such as a 2,400% increase in search interest for AI girlfriends. Needless to say the press found this data curious and it got picked up in the likes of Forbes and Yahoo.
Why the client chose us
The client wanted to try a savvy way to build early trust in their website. Knowing that EEAT is mainly link-based, they contacted us to run some campaigns. They decided to use our service after seeing the results we were achieving for other clients.